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Full Time | Permanent, Ongoing | Melbourne Based | Salary $80,000 - $90,000 + super This role is open to Aboriginal and / or Torres Strait Islander applicants only. As an RTO working in the health sector, we focus on the delivery of programs designed to provide nurses and other healthcare professionals with the opportunity to expand their skills and careers. Working in the Vocational Education and Training Sector, we concentrate on skills and knowledge that can be immediately implemented in a vocational context. Skills learnt today can be used tomorrow. Our courses are evidence-based, skills focused and nationally accredited, providing successful participants with the opportunity to gain a qualification that can be added immediately to their scope of practice. Since launching our business in early 2007, The Benchmarque Group has developed a strong reputation for the development of unique and innovative Nationally Accredited Courses. The Benchmarque Group recruits and maintains a skilled and professional team of staff and trainers who we can engage and challenge and who are committed to working with The Benchmarque Group in assisting us to achieve our goals.
The Digital Marketing Lead is responsible for student and consumer focused sales and communications. They are responsible for building brand recognition and increasing engagement via all digital pathways to reach more students, trainers, and partners. As a key member of the sales and marketing team, the Digital Marketing Lead is a key contributor to the ongoing growth of the organisation. Your accountabilities include: • Strategically develop digital campaigns that drive growth from new and repeat customers • Design and manage Benchmarque Group student, trainer and partner communications to increase engagement and Email Marketing Campaigns utilising varying platforms • Proactively explore innovative and new digital marketing opportunities • Analyse performance of AdWords and other digital campaigns to identify additional opportunities • Implement and optimise paid social media campaigns across all social channels (Facebook Ads Manager, LinkedIn Ads, etc) • Use SEO tools to test design, layout and advertising techniques in order to gain the most organic traffic • Liaise with external vendors (including accessIQ) for new site builds and implementing changes to maximise UX and lead generation • Provide feedback and insights to the entire team to improve sales and communications initiatives • Analyse and report on competitor activity • Identify any SEO issues and implement your recommended fixes • Provide reporting and insights on campaign performance, and forecast strategies across all accounts using data and insights from platforms such as Google Data Studio and Google Analytics
Reporting to senior management, you will have excellent planning, organisational, project management skills and the ability to work on multiple tasks at the same time and prioritise work according to business needs. The successful candidate will be responsible for building and maintaining brand recognition and increasing engagement via all digital pathways to reach more students, trainers and partners. The role is responsible for planning, implementing, and reporting on a range of digital marketing activities across multiple channels to drive leads, conversions, customer retention and improve SEO. You will have the following skills and experience: • Sales, Marketing or Business degree qualified or similar is essential and minimum 3 years marketing experience in a marketing, communications or sales co-ordination role is highly desirable • Extensive experience using Google Ads, Google Analytics and Google Merchant Centre • Extensive Experience with Facebook Business Manager and Ads Manager • Excellent communication skills, both written and verbal with customer facing experience • Proficient with analytics and data analysis platforms including Google Data Studio and Google Analytics • Able to collaborate with peers to deliver team outcomes • Must have strong attention to detail, analytical, process driven, and results driven • Confidence to work with diverse stakeholders including senior staff, partners, trainers, sponsors, advertisers and suppliers • Strong relationship-building, customer service and engagement skills • Self-management skills to meet deadlines and quality requirements Essential Requirement 1. Identify as Aboriginal and / or Torres Strait Islander Core Capabilities 2. Has commercial acumen and understands what The Benchmarque Group do and how their role fits in 3. Strong relationship building and engagement skills, and is confidence working with diverse stake-holders including senior staff, partners, trainers, sponsors, advertisers, and suppliers 4. Demonstrated ability to express thoughts and articulate in a clear and concise manner (appropriate to the needs of the audience), tailor communication to different audiences, demonstrate active listening skills, and ability to seek clarification to build understanding of client needs 5. Demonstrated delivery focus, maintains high standards of quality and is a role model for others by operating with a sense of urgency, and consistently meets deadlines by understanding the task, expectations and required results 6. Participates in improvement activities, is open to new ideas and is solutions focused 7. Demonstrated self-awareness including ability to articulate personal strengths, weaknesses, opportunities and limits, is cool under pressure, does not become defensive, is open to and seeks constructive feedback and learns from experience and mistakes
· Fulltime ongoing permanent position · Insurance benefits · Retirement benefits · Vacation policies · Attractive salary + super
This job is based in Cremorne, Victoria. You will be working as a key member of the sales and marketing team. How to apply: Applications should be submitted to [email protected] with the subject line “Benchmarque Group – Digital Marketing Lead”. Your application should include: • a cover letter [maximum two pages] responding to the 7 essential requirements and core capabilities as detailed above. • an up-to-date CV of no more than five pages which clearly details your skills and experience as relevant to this role. Applications must be received by midnight October 20, 2021. Late submissions will not be accepted. Additional information is available in the role description or by contacting the team at Pipeline Talent. Lesina Gibbs-Manuatu | Senior Talent Acquisition Specialist | Email: [email protected] | 0408 027 880 | (02) 8001 6603